AYA DESIGN

A digital presentation of our Spring/Summer 2026 collection, "L'Île déserte," featuring menswear, womenswear, and genderless pieces.

The collection draws inspiration from Gilles Deleuze's essay, "L'ile deserte et autres textes" interpreting the 'uninhabited island' as a metaphor for the primordial self. In an age of increasing dependence on technology and social homogenization, the collection's narrative expresses a 'movement' a journey through the contemplative stillness of sei (静), a concept rooted in The Zen- to reconnect with one's inner self and engage in primitive, hands-on creativity for Freedom. The design proposes an elegance defined by empty space" (yohaku), materialising a uniquely Japanese aesthetic where modernism, primitivism, and multiculturalism quietly coexist. Founded on traditional tailoring. the genderless collection fuses this base with cutting and styling inspired by historical ethnic garments from around the world. A colour palette accented with natural hues of sand beige and soil brown, alongside high-performance fabrics developed by Japanese companies, illustrates the persona of the 'new human' that the brand suggests.