<div>TONI&amp;GUY has been the Official Haircare Partner of London Fashion Week for over 15 years, cementing both the brand's reputation as an authority in hair trends, as well as bringing the intrinsic link between fashion and hair dressing firmly into the spotlight. During this time, our award-winning TONI&amp;GUY Session Team led by the Global Creative Director Sacha Mascolo Tarbuck, has created bespoke hair for 32 seasons – accounting for 30+ shows each season, collaborating with over 100 fashion designers; both long established and emerging talent such as: Paul Costelloe, GILES, Pam Hogg, Roksanda Illincic, Malan Breton, House of Holland, Mary Katrantzou, Peter Pilotto, Gareth Pugh, JW Anderson, E.Tautz, Aquascutum, Velsvoir, David Koma and Sophia Webster. Renowned internationally for their creativity and fashion-forward approach, the Session Team - headed by some of industry’s finest stylists, has won over 150 international awards including 11 International Artistic Team of the Year awards and over 76 British Hairdressing Award titles. Travelling to over 70 countries annually, working on all major fashion industry events, they bring diverse global inspiration to their work, pushing the boundaries of hair and inspiring hairdressers as well as clients. With over 650 salons located in 50 global markets, the partnership is also a great way to motivate and connect our TONI&amp;GUY hairdressing community, whilst providing a platform from which to educate and create inspiring new content each season. Most importantly, the association brings LFW editorial and backstage looks to our salons globally, through a variety of TONI&amp;GUY channels, including TONI&amp;GUY.TV, the magazine, social and online, making fashion-inspired hair accessible to every client. In 2013, we cemented our partnership with the BFC further, with a first of its kind industry endorsement for the label.m - the professional haircare created by TONI&amp;GUY, as the Official Haircare of London Fashion Week. Featuring the LFW logo on label.m’s packaging allowed for the partnership to not only be promoted around the world, but also to give back to the British Fashion Council with a percentage of label.m profits funding designer support programmes to help future creative talent. This season TONI&amp;GUY will also be collaborating with the DiscoveryLAB series and emerging designers, offering their session hair expertise as well as studio space in their new Oxford Street academy. What's more, TONI&amp;GUY will be hosting a daily overview on LFW hair trends created by the brand’s Session Team. &nbsp; For a limited time, you can receive a Free DESIGNER TOTE BAG &amp; VOLUME MOUSSE with a purchase of any 2 label.m professional haircare products - <a href="https://store.toniandguy.com/product-group/830/lfw-offer?utm_source=bfc&amp;utm_medium=email&amp;utm_campaign=lfw-offer-feb–2021">Shop Now</a></div>