<div>This virtual collection for Spring / Summer 2022 emphasizes the origins of the Accidental Cutting experimental pattern method, which bases the creative process on accidental, abstract and random cuts and patterns through which unknown volumes can be built, non-existent until now, which represents the distinctive identity of the brand.<br><br>Not only new ways of volumetric construction are explored, which the method allows, but in general the concept of accidental cuts themselves, establishing a parallelism between any type of incisions, including those that cause injuries and abstract pattern cuts, at the same time, directly referencing and reinforcing the brand´s name.<br><br>The virtual construction can be considered as a sustainable approach, renouncing physical construction in the prototyping, filming and even commercial presentation of the product.<br><br>On the other hand, virtuality is explored as a means of creation and communication of unthinkable realities in the physical world, escaping from gravity and opening filming possibilities without resorting to extravagant and expensive means of the real world. In this sense, fashion becomes art, a virtual sculptural volume in motion.<br><br>The music for this film was composed by Johnny Paradiso, @johnnyinparadise.</div>

Accidental Cutting

ACCIDENTAL CUTTING presents “Accidental Cut” SS22

TONI&GUY

DiscoveryLAB presents: Max Zara Sterck in collaboration with TONI&GUY

DiscoveryLAB presents: N Palmer in collaboration with TONI&GUY

DiscoveryLAB presents: SABIRAH by Deborah Latouche in collaboration with TONI&GUY

DiscoveryLAB hair by TONI&GUY Day One

Halpern Spring Summer 2022; a film with the Royal Ballet in London

TEMPERLEY LONDON SS22 PREVIEW

MITHRIDATE - The Mirror Stage

Paul Costelloe Spring/Summer 2022 RTW Collection

Preen by Thornton Bregazzi - 'STATIC’

TOKYO FASHION AWARD - FUMIE TANAKA

TOKYO FASHION AWARD - IHNN

TOKYO FASHION AWARD - meanswhile

TOKYO FASHION AWARD - RequaL≡

TOKYO FASHION AWARD - SHOOP

TOKYO FASHION AWARD - YUKI HASHIMOTO

APUJAN Spring Summer 2022 “In the Maze of Noises”

Edward Crutchley Season 16

Vivienne Westwood Spring- Summer '22

"I AM A REBEL" - Season 22 - Sarah Regensburger

Vinti Andrews Spring Summer 2022

Liam Hodges Capsule 002: Beyond the Rainy Days

STAXX - Never Limit Your Self-Expression

'Bonnes Vacances' Spring / Summer 2022 - Stephen Jones Millinery

Nicholas Daley FW21 Forgotten Fury

Danshan SS22

MATTY BOVAN SS2022 FILM

Tiger of Sweden Spring Summer 2022 - womenswear and menswear

DiscoveryLAB presents: JOAO MARASCHIN in collaboration with TONI&GUY

DiscoveryLAB presents: British Mustard in collaboration with TONI&GUY

DiscoveryLAB presents: POA LONDON in collaboration with TONI&GUY

DiscoveryLAB hair by TONI&GUY Day Two

RAY CHU SS22 - I HEART YOU

JENS LAUGESEN / GENERICSENS 2.0

"In The Light Heart" IA London Spring-Summer 2022

EIRINN HAYHOW - CRYSTAL EARTH SS22

Feng Chen Wang - AN ODE TO COMMUNITY II

Anna Mason - Spring Summer 2022 - The Garden of Freedom

palmer//harding - reflection & recovery

BMUET(TE) 2022 SPRING SUMMER DIGITAL RUNWAY

Molly Goddard SS22 Show

Ravensbourne University London Class of 2021

MARQUES ' ALMEIDA - SEE-THROUGH issue 2

ELLEME - SS22 SHOW

KNWLS

DiscoveryLAB presents: Azura Lovisa in collaboration with TONI&GUY

DiscoveryLABpresents: VeniceW in collaboration with TONI&GUY

DiscoveryLAB presents: J E CAI in collaboration with TONI&GUY

JOHN LAWRENCE SULLIVAN SS22 RUNWAY SHOW

Seoul Fashion Week Exchange: LIE - SPRING SUMMER 2022 DIGITAL RUNWAY

Jamie Wei Huang Campaign film 2022

Roland Mouret presents Terma by Magaajyia Silberfeld

DiscoveryLAB presents: Ester Kubisz in collaboration with TONI&GUY

DiscoveryLAB presents: ANCIELA in collaboration with TONI&GUY

DiscoveryLAB presents: DREAMING ELI by Elisa in collaboration with TONI&GUY

DiscoveryLAB hair by TONI&GUY Day Four

Emilia Wickstead Spring Summer 2022

TOGA SS22

XANDER ZHOU Spring/Summer 2022

Kaushik Velendra Salon Showcase

Osman Yousefzada film & show

JORDANLUCA SS22 WOMENSWEAR

Lupe Gajardo 2021.2

EDELINE LEE Spring Summer 2022

Simone Rocha Spring Summer 2022

DiscoveryLAB presents: KATHARINA DUBBICK in collaboration with TONI&GUY

DiscoveryLAB presents: The Backward Vendor in collaboration with TONI&GUY

DiscoveryLAB presents: MYNOK in collaboration with TONI&GUY

DiscoveryLAB hair by TONI&GUY Day Five

1x1STUDIO Spring Summer 2022

Carlota Barrera in collaboration with New Balance Football

8ON8-Stretching Club

RIXO - Bon Voyage

JENN LEE- LFW 22SS

PRONOUNCE S/S22 - ◯

David Koma SS22 Digital Show

MARRKNULL Spring 2022

HUISHAN ZHANG SPRING SUMMER 2022 RUNWAY

COS AUTUMN WINTER 2021 LIVESTREAM

yuhan wang spring/summer 2022

INGRID KRAFTCHENKO REPLIKANT NO SEASON '22

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