Catch Up | DiscoveryLAB
DiscoveryLAB presents: AUROBOROS in collaboration with TONI&GUY
AUROBOROS presents Biomimicry Digital Ready-to-Wear Collection
History in the making; Auroboros debuts the inaugural Biomimicry Digital ready-to-wear collection at London Fashion Week in partnership with the Institute of Digital Fashion headlining Saturday 12th of June 11.20am – 11.30am BST, This activation redefines fashion.
The Biomimicry Collection is inspired by combining nature with technology - wear the future and create your sci-fi fantasy.
This purely digital collection, showcased on a physical model, styled by Sita Abellan and the AR release will be a first for London fashion week.
Partnering up with the Institute of Digital Fashion viewers can immerse themselves in the innovation of Augmented Reality Clothing activated through billboards and flyposters across London.
This is a message towards the democratisation of fashion as we know it, allowing for a wider audience to participate within the London Fashion week schedule. The full collection can be purchased from Dress X and Auroboros website.
History in the making; Auroboros debuts the inaugural Biomimicry Digital ready-to-wear collection at London Fashion Week in partnership with the Institute of Digital Fashion headlining Saturday 12th of June 11.20am – 11.30am BST, This activation redefines fashion.
The Biomimicry Collection is inspired by combining nature with technology - wear the future and create your sci-fi fantasy.
This purely digital collection, showcased on a physical model, styled by Sita Abellan and the AR release will be a first for London fashion week.
Partnering up with the Institute of Digital Fashion viewers can immerse themselves in the innovation of Augmented Reality Clothing activated through billboards and flyposters across London.
This is a message towards the democratisation of fashion as we know it, allowing for a wider audience to participate within the London Fashion week schedule. The full collection can be purchased from Dress X and Auroboros website.
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