AUROBOROS

Auroboros is a fashion house that merges science and technology with physical couture and digital-only ready-to-wear. Housed within the Sarabande Foundation - set up by Lee Alexander McQueen, Auroboros stands for innovation, sustainability and immersive design. Featured by the world's top media from Vogue, BBC to Forbes, Auroboros has been recognised as paving the way for its revolutionary aesthetic language and technological innovation within the fashion industry. 

For the first time in fashion history, Auroboros is debuting a purely digital ready-to-wear line at London Fashion Week. Presenting the 'Biomimicry' digital collection, its inspiration is derived from the cyclical forces of nature, technology and the influences from Alex Garland's sci-fi films to Hayao Miyazaki's anime. Free of all material constraints and waste, the all body and size-inclusive Biomimicry Digital Collection invites all to immerse themselves in the utopian world of Auroboros.