Masha Popova AW25

The digital presentation of the AW25 womenswear ready-to-wear collection, Do Not Disturb, captured through the lens of Sonny Round and Mila Rowyszyn, Biuro. The lookbook and accompanying film evoke a life in motion, set against the plush interiors of a grand hotel. Do Not Disturb explores themes of transience, intimacy, and hotel-inspired luxury, with an underlying tension between refinement and rebellion, luxury and disobedience.