Masha Popova is an eponymous brand of the Ukrainian born London based womenswear designer best known for her wearable high-fashion denim designs that fused fantasy with my Ukrainian roots and childhood memories.
Masha Popova graduated from the CSM BA and MA and previously interned at Maison Margiela and Celine. Growing up in Ukraine in the industrial area near the railway depot and later in the Ukrainian seaside city Odesa and studying Architecture before doing a Fashion degree at CSM, has given her a different perspective on fashion.
Masha Popova's work that was seen on Dua Lipa, Billie Eilish, Bella Hadid and Kylie Jenner among others. Masha Popova is a melting pot of two worlds: late 20s century high fashion juxtaposed with the 90-00s clothing with its raw energy and carefree attitude. Masha Popova's irreverent take on sensuality combined with playful turbulent draping and subversive use of materials, are tools that she uses to create an elegant yet care-free collection.
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Collection
AW24 GLI$TEN
Videos
DiscoveryLAB presents: MASHA POPOVA in collaboration with TONI&GUY
DiscoveryLAB presents: MASHA POPOVA in collaboration with TONI&GUY