Catch Up | Campaign Film
LN-CC Presents the 'LATE NIGHT - CONSCIOUS CAMPAIGN'
LN-CC is committed to supporting the brands and people that are positively changing the world.
The 'Late Night-Conscious Campaign' is an initiative designed to support luxury brands to produce sustainably while shining light on the issues faced by the industry and offering a real alternative for our customers.
The first issue we will aim to highlight through the campaign will be ‘WASTE’, with products designed by London-based designer ‘Martine Rose’. Our other partners on this project include 'The Bear Scouts' who have provided their expertise in sourcing, and 'Scoop', our production partner for this capsule.
Clothing in the 20th century has become disposable. 3 years is the average lifetime of a garment and on average, within Europe and the US, a family can throw away up to 30kg of clothing each year. Only 15% is recycled or donated, the rest goes into landfill or is incinerated.
What can we do to reduce waste within the garment industry?
1. Choose garments made from natural or semi-synthetic fibres.
2. Buy less, buy better quality, as well as mend clothes, and recycle.
3. Repurpose clothing or instead buy vintage.
With repurposing in mind, the ‘LATE NIGHT - CONSCIOUS CAMPAIGN' unisex capsule collection is constructed from deadstock and off-cuts of fabric from Martine Rose’s studio.
The collection comprises eight pieces, featuring relaxed silhouettes, asymmetric details and thoughtfully combined contrasting elements.
To showcase the collaboration LN-CC has produced and commissioned a short film featuring a performance piece by spoken-word poet and activist Kai-Isaiah Jamal.
Kai-Isaiah Jamal is a poet, writer, model and visibility activist. Their work centres documenting, narrating and exploring the intersections of race, gender, identity and marginalised communities. Working with Vogue, Dazed, I-D and Tatler as well as being named the ICA’s first poet in residence. Jamal’s vision is to bring more black queer voices and narratives into accessible mainstream protective platforms and shake up the literature sphere to include those that story is too often told by everyone but them.
The 'Late Night-Conscious Campaign' is an initiative designed to support luxury brands to produce sustainably while shining light on the issues faced by the industry and offering a real alternative for our customers.
The first issue we will aim to highlight through the campaign will be ‘WASTE’, with products designed by London-based designer ‘Martine Rose’. Our other partners on this project include 'The Bear Scouts' who have provided their expertise in sourcing, and 'Scoop', our production partner for this capsule.
Clothing in the 20th century has become disposable. 3 years is the average lifetime of a garment and on average, within Europe and the US, a family can throw away up to 30kg of clothing each year. Only 15% is recycled or donated, the rest goes into landfill or is incinerated.
What can we do to reduce waste within the garment industry?
1. Choose garments made from natural or semi-synthetic fibres.
2. Buy less, buy better quality, as well as mend clothes, and recycle.
3. Repurpose clothing or instead buy vintage.
With repurposing in mind, the ‘LATE NIGHT - CONSCIOUS CAMPAIGN' unisex capsule collection is constructed from deadstock and off-cuts of fabric from Martine Rose’s studio.
The collection comprises eight pieces, featuring relaxed silhouettes, asymmetric details and thoughtfully combined contrasting elements.
To showcase the collaboration LN-CC has produced and commissioned a short film featuring a performance piece by spoken-word poet and activist Kai-Isaiah Jamal.
Kai-Isaiah Jamal is a poet, writer, model and visibility activist. Their work centres documenting, narrating and exploring the intersections of race, gender, identity and marginalised communities. Working with Vogue, Dazed, I-D and Tatler as well as being named the ICA’s first poet in residence. Jamal’s vision is to bring more black queer voices and narratives into accessible mainstream protective platforms and shake up the literature sphere to include those that story is too often told by everyone but them.
Catch Up
