Catch Up | Campaign Film

U.Mi-1 Fashion Film: "Unto Dust"

U.Mi-1 Fashion Film: "Unto Dust"
"Unto Dust" is a short film about climate change. It is an existential struggle between the Global North represented by Man, Woman and Dog, and the Global South represented by the indigenous people outside of Man’s utopian home which decays over time. It explores themes of global interconnectedness, and the tension between individualism and community. It seeks to ask: How do we preserve what is essential to ourselves? 
U.Mi-1 presents its seasonless, unisex collection in this film. 

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