Catch Up | Campaign Film
EDELINE LEE Spring Summer 2022
Collection
EDELINE LEE Spring Summer 2022 LONDON FASHION WEEK 20 SEPTEMBER 2021
SCROLL TO EXPLORE EDELINE LEE SPRING SUMMER 2022
Spring Summer 2022 was conceived whilst the UK was still in lockdown. EDELINE LEE states: “I was dreaming about our collective re-emergence into society - all of our repressed desires to dress up and get out and see new things, to fly up into the sky and blast ourselves all the way to the moon. I’d been exploring the possibilities of digital art for the past couple of seasons, and also wanted it to feel absurd, surreal, joyful, exuberant, abundant, diverse - all the colours of the rainbow. It felt wrong to order new fabric, so I decided to use up all of the leftover fabrics in the studio - we ended up with 53 colours in the collection.”
FRANKNITTY3000 (Hong Kong) worked on the animations for the designer’s directorial debut. “I love Edeline’s multimedia fashion presentations, and I was excited about the idea of being able to work remotely with this group of talented individuals. Edeline gave a lot of quite specific instructions about her vision. I tried to read her mind, and to add some flavours to the fashion palette.” said Frank. Edeline responded: “Frank deconstructs the body in a very similar way to how I design clothes, so I knew he would understand what I was seeing in my head. Then PETER SMITH (Los Angeles) manipulated the imagery
for the lookbook - his work vibrates at the same frequency that I was on.”
All long-term friends and collaborators: TOM BURKE (London) wrote the spacey soundtrack, CHRISTINA WOOD of Kaleida (Palm Beach) contributed the mysterious vocals and KYUNG ROH BANNWART (Geneva) art directed the dreamy landscapes. From London, KATIE FELSTEAD styled, MARS WASHINGTON lit and shot the imagery and JAMIE NEALE choreographed. MATT GABZDYL at FINAL CUT stepped up to edit, and David Wishart and Tim Martin at THE MILL contributed the final touches. “The entire project was a truly collaborative, community effort and most of it was done remotely. We’ve been working for months together, but Frank and Peter and I have never met in person. I zoom them at random hours and turn off the camera - maybe it’s better to meet in our minds!” Edeline concludes.
Spring Summer 2022 features a rainbow spectrum of colors and techniques. Edeline approaches the pattern-cutting in spirited and feminine fashion - generously replicating and distorting each new idea. She confidently colour-blocks, creating directional versions of the house’s bestsellers. She explores the graphic possibilities of the house’s signature Ivory hand-covered Italian buttons and buckles. She analyses ribbons and bows, using them to whimsical and sculptural effect throughout the collection.
FASHION Stylist - Katie Felstead Hair - Andrew Jose @ Andrew Jose Makeup - Emma White Turle Stylist Assistant - Rosie Borgerhoff Mulder Hair Assistant - Jess Robinson @ Andrew Jose STORY Writer / Producer - Paul Bae for The Big Loop Podcast Producers - Tom Burke and Millie de la Moriniere Georgia - Lydia Leonard Computer/Lynne - Marin O’Hagan Sound Designer - Tom Burke Casting - Millie de la Moriniere Website - Neo Khama Video Editor - Gregory Grey Press - The 223 Agency LOOKBOOK Director/Photographer - Ne-o: Jake Knight and Ryoko Tanaka Art Director - Kyung Roh Bannwart Digital Technician - Gideon Marshall Model - Amanda Ljunggren @Storm Ghost - Ieva Skikaite Location - Genesis Cinema Gaffer - Kristiana Zhekova Spark - Cliona Shepard STUDIO Thank you to the wonderful Edeline Lee studio: Millie, Ryan, Pauline, Lisa, Steph, Anissa, Rachel, Stylian, David, Mister Suleman, Sharif, Abdul, Kadir, Victoria, Ella, Rodita, Harper SPECIAL THANKS The British Fashion Council, Caroline Rush, Stephanie Phair, Barry Taylor, Harriet Spence, Stephen Lawton, Lynne Carr, Victoria Wilson, Tyrone Walker-Hebborn, Osian O’Reilly-Ifans, Callum Pawlett-Howell, Ludovica Poggi, Mars Washington, Marco Brambilla, Simon Heah, Brett Ruffell, India Gaul SALES [email protected] PRESS [email protected] INSTAGRAM @edelinelee
SCROLL TO EXPLORE EDELINE LEE SPRING SUMMER 2022
Spring Summer 2022 was conceived whilst the UK was still in lockdown. EDELINE LEE states: “I was dreaming about our collective re-emergence into society - all of our repressed desires to dress up and get out and see new things, to fly up into the sky and blast ourselves all the way to the moon. I’d been exploring the possibilities of digital art for the past couple of seasons, and also wanted it to feel absurd, surreal, joyful, exuberant, abundant, diverse - all the colours of the rainbow. It felt wrong to order new fabric, so I decided to use up all of the leftover fabrics in the studio - we ended up with 53 colours in the collection.”
FRANKNITTY3000 (Hong Kong) worked on the animations for the designer’s directorial debut. “I love Edeline’s multimedia fashion presentations, and I was excited about the idea of being able to work remotely with this group of talented individuals. Edeline gave a lot of quite specific instructions about her vision. I tried to read her mind, and to add some flavours to the fashion palette.” said Frank. Edeline responded: “Frank deconstructs the body in a very similar way to how I design clothes, so I knew he would understand what I was seeing in my head. Then PETER SMITH (Los Angeles) manipulated the imagery
for the lookbook - his work vibrates at the same frequency that I was on.”
All long-term friends and collaborators: TOM BURKE (London) wrote the spacey soundtrack, CHRISTINA WOOD of Kaleida (Palm Beach) contributed the mysterious vocals and KYUNG ROH BANNWART (Geneva) art directed the dreamy landscapes. From London, KATIE FELSTEAD styled, MARS WASHINGTON lit and shot the imagery and JAMIE NEALE choreographed. MATT GABZDYL at FINAL CUT stepped up to edit, and David Wishart and Tim Martin at THE MILL contributed the final touches. “The entire project was a truly collaborative, community effort and most of it was done remotely. We’ve been working for months together, but Frank and Peter and I have never met in person. I zoom them at random hours and turn off the camera - maybe it’s better to meet in our minds!” Edeline concludes.
Spring Summer 2022 features a rainbow spectrum of colors and techniques. Edeline approaches the pattern-cutting in spirited and feminine fashion - generously replicating and distorting each new idea. She confidently colour-blocks, creating directional versions of the house’s bestsellers. She explores the graphic possibilities of the house’s signature Ivory hand-covered Italian buttons and buckles. She analyses ribbons and bows, using them to whimsical and sculptural effect throughout the collection.
FASHION Stylist - Katie Felstead Hair - Andrew Jose @ Andrew Jose Makeup - Emma White Turle Stylist Assistant - Rosie Borgerhoff Mulder Hair Assistant - Jess Robinson @ Andrew Jose STORY Writer / Producer - Paul Bae for The Big Loop Podcast Producers - Tom Burke and Millie de la Moriniere Georgia - Lydia Leonard Computer/Lynne - Marin O’Hagan Sound Designer - Tom Burke Casting - Millie de la Moriniere Website - Neo Khama Video Editor - Gregory Grey Press - The 223 Agency LOOKBOOK Director/Photographer - Ne-o: Jake Knight and Ryoko Tanaka Art Director - Kyung Roh Bannwart Digital Technician - Gideon Marshall Model - Amanda Ljunggren @Storm Ghost - Ieva Skikaite Location - Genesis Cinema Gaffer - Kristiana Zhekova Spark - Cliona Shepard STUDIO Thank you to the wonderful Edeline Lee studio: Millie, Ryan, Pauline, Lisa, Steph, Anissa, Rachel, Stylian, David, Mister Suleman, Sharif, Abdul, Kadir, Victoria, Ella, Rodita, Harper SPECIAL THANKS The British Fashion Council, Caroline Rush, Stephanie Phair, Barry Taylor, Harriet Spence, Stephen Lawton, Lynne Carr, Victoria Wilson, Tyrone Walker-Hebborn, Osian O’Reilly-Ifans, Callum Pawlett-Howell, Ludovica Poggi, Mars Washington, Marco Brambilla, Simon Heah, Brett Ruffell, India Gaul SALES [email protected] PRESS [email protected] INSTAGRAM @edelinelee
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