V by Laura Vann

Inspired by jewellery that has survived the test of time, V was created in 2013 by British designer, Laura Vann. Encapsulating an ethos of longevity, V counters fast fashion with enduring Art Deco design in the hope that all generations may share, wear and treasure them for a lifetime.

Each piece is made to last both in terms of a timeless aesthetic and sustainable origin; using recycled silver and ensuring ethical production through rigorous auditing conducted by globally recognised auditor SMETA.

Guided by over 20 years of experience from her family’s jewellery business, V has been praised for filling a gap in the market where high quality jewellery meets affordability. With an ambition to champion economic equality, founder Laura Vann says "Jewellery often feels like an exclusive member's club but we're here to undo that by making stone set jewels accessible to all."

Worn by Meghan Markle and never trend-led, V has quickly evolved and is stocked by some of the most renowned jewellers and fashion boutiques world-wide including Harvey Nichols, John Lewis and Fortnum & Mason. Previously V has won 'Brand to Watch' and for 2020 is nominated for 'Designer of the Year' by the UK Jewellery Awards.

Explore more at vbylauravann.com or @vbylauravann