TOVE

TOVE was established in 2019 by Camille Perry and Holly Wright. Conceived with the intention of creating a womenswear brand with a refined, feminine aesthetic that felt both timeless, yet of the moment. With meticulous attention to detail, each piece is consciously made using expert craftsmanship and luxury sustainable materials. Exploring the theme of longevity TOVE collections transition both seasons and occasions seamlessly. 

Co-founders Camille Perry and Holly Wright have combined 35 years’ experience within the fashion industry to create TOVE. Since the brands’ inception, TOVE has garnered global recognition and accolades from the fashion industry and devout community of women who have become followers of the brand for its refined aesthetic and sustainable ethos. TOVE are winners of the British Fashion Council Fashion Trust 2025. 

TOVE has captured the imagination of a global audience, with key markets in the USA, UK and the Middle East. Powered by authentic relationships with tastemakers, VIP talent and global industry editors - TOVE has forged relationships with a community of worldly women who connect with our arresting visual campaigns and sustainable luxury ethos.