TOVE was founded in 2019 by London-based duo Camille Perry and Holly Wright. Pooling their collective 35 years experience within the industry the pair conceived TOVE with the ethos of creating a minimal, refined, feminine aesthetic for the modern woman. Inspired by the lives of these women, the label explores the concept of creating collections that layer season upon season. Each piece is designed to be relevant, yet exhibit a timeless quality that ensures longevity.
Expert craftsmanship and luxury sustainable fabrics provide the foundation of each collection and form the centre of the brands’ philosophy. Never restrictive, pieces are designed to not overpower the wearer. The generosity in the cut of the fabric and the subtle design detail in each piece epitomises the focus of the brand with signature effortless detailing.
TOVE is borne from the girl’s name originating from Denmark - meaning strength and beauty. Encapsulating all that the TOVE woman epitomizes.