SUGAR Y SAL was born from a deep-rooted desire to empower self-expression and celebrate individual authenticity. Inspired by a circle of friends who embrace their true selves, the brand emerged as a tribute to freedom and ownership of personal identity. Celebrating the fluidity and dynamism of life and style, SUGAR Y SAL embraces diverse and evolving identities, recognizing that every person has a story to tell through their personal style. Clothing at SUGAR Y SAL becomes a bold declaration of one's life journey—a canvas for personal saga. Every thread and stitch symbolises a chapter in the wearer's life, empowering self-expression and reflecting their stance on the world.