SIRPLUS is a sustainable men’s fashion brand, which began by making boxer shorts using surplus fabrics and selling them on Portobello Market. The brand has since evolved, now producing full collections of menswear pieces using surplus and organic fabrics, repurposed buttons and responsible sourcing methods. Pairing classic with contemporary, the SIRPLUS style includes printed silks and cottons to create daring shirts, casualwear, nightwear and boxer shorts. Since opening their first shop next to the orginal stall on Portobello Road, four further branches have been launched in Piccadilly, Angel, Chelsea and Marylebone.