Per Götesson, originally from Sweden graduated from Beckmans College of Design, Stockholm in 2013. He went on to work as womenswear designer at Cheap Monday.
In 2014 he relocated to London to complete his MA in Menswear at the Royal College of Art.
During his final year he was chosen by Lulu Kennedy MBE to be given the opportunity to launch his brand under the umbrella of Fashion East in 2016.
His work touches on notions of belonging and travel, navigating the image of what it means to be a man in an inclusive and forward looking way. He uses and references traditional crafts techniques and draping whilst embracing and including emerging digital technologies.
Establishing his signature as a visionary and innovative designer, through rethinking silhouette and masculinity he graduated from Fashion East after three successful seasons.
He subsequently presented his first stand-alone presentation on schedule at Machine A. The AW18 collection pioneered the presentation format, by linking it directly to the retail space.
In June 2018 Per Götesson was awarded the prestigious New Gen catwalk bursary by the British Fashion Council.
Per was named “Swedish Fashion talent of the year” by the Swedish Fashion Council in 2018. Commercial projects include work with Nick Knight and Absolut Vodka and Weekday. Per will launch his second capsule collection with Weekday globally later this year and is currently supported by The British Fashion Council as part of the NEW GEN family.
Sustainability is embedded naturally in the DNA of Per Götesson, in material choices and in the way, it envisions a sustainable society, that works for everyone.
Creating preciousness and desirability, using discarded and repurposed material features in the garment range as well as in accessories created in collaboration with Husam El Odeh. This notion informs the brand narrative and attitude towards modern menswear, showing care for tradition and belonging, whilst embracing emerging technologies and digital crafts.
The brand actively creates and nurtures a sense of community amongst collaborating creatives and in building relationships with local and ethical manufacturing businesses.
Per Götesson reimagines modern masculinity in an inclusive and diverse way, that does not shy away from sensitivity and fragility.