Marchesi di Montecristi

Maria Jose Incisa di Camerana is the creative mind behind Marchesi di Montecristi, the luxury label redefining the iconic Panama hat for a new era of sustainable fashion. Born in Ecuador and immersed in the fashion world from an early age, she draws on deep-rooted connections with master artisans whose centuries-old weaving techniques are recognised by UNESCO as Intangible Cultural Heritage. By working directly with these weavers through fair trade and environmentally responsible practices, the brand ensures fair compensation and helps safeguard this time-honoured art form for future generations, preserving and elevating a cultural craft that continues to inspire worldwide.

With a design education in Italy and now based in England, Maria Jose bridges continents and cultures by blending ancestral craftsmanship with refined British sophistication. Her collections reimagine the Panama hat with refined flair, honouring its classic elegance while infusing it with a modern twist. Each piece reflects a thoughtful fusion of tradition and contemporary style.

Marchesi di Montecristi has become a symbol of quiet luxury and timeless design, favoured by royalty, celebrities, and discerning tastemakers. It has also garnered acclaim from some of the most popular series in the history of British television. Each hat is distinguished by the brand’s signature golden pin, an emblem of authenticity, elegance, and enduring value.

At London Fashion Week, Maria Jose unveils exclusive collections for both men and women, including limited editions that honour artisanal heritage while embracing haute couture. These curated creations invite the global fashion community to discover a new standard of conscious luxury, rooted in tradition, preserving classic style, designed for the future.

Marchesi di Montecristi: Where legacy meets eternal prestige.