Marchesi di Montecristi

Maria Jose Incisa di Camerana is the soul and creative force behind Marchesi di Montecristi, the luxury label redefining the iconic Panama hat for a new era of sustainable fashion. Born in Ecuador and immersed in the world of fashion from an early age, she draws on deep-rooted connections with master artisans whose centuries-old weaving techniques are recognised by UNESCO as Intangible Cultural Heritage.

Through Marchesi di Montecristi, she works directly with the master weavers under fair trade and environmentally responsible practices, ensuring fair compensation and safeguarding this time-honoured art form for future generations. In doing so, the brand preserves and elevates a cultural craft that continues to inspire admiration across the globe.

With a design education in Italy and England, now based in the United Kingdom, Maria Jose bridges continents and cultures by fusing ancestral craftsmanship with refined British sophistication. Her collections reinterpret the Panama hat with modern sensibility, honouring its classic elegance while infusing it with contemporary flair. Each piece embodies a thoughtful union of tradition and innovation.

Marchesi di Montecristi has become a symbol of quiet luxury and timeless design, favoured by royalty, celebrities, and discerning tastemakers. It has also garnered acclaim from some of the most popular series in the history of British television. Each hat is distinguished by the brand’s signature golden pin, an emblem of authenticity, elegance, and enduring value.

At London Fashion Week, Maria Jose presents exclusive collections for both men and women, including limited editions that celebrate artisanal heritage while embracing haute couture. These curated creations invite the global fashion community to experience a new standard of conscious luxury rooted in tradition, preserving classic style, and designed for the future.

Marchesi di Montecristi: Where legacy meets eternal prestige.