The second instalment of LAUGESEN’s META\SENS TRILOGY – first launched during an on-schedule event at London Fashion Week September 2022 in partnership with Hong Kong-based digital lab VIRTUAL TOUCH; showcasing  a custom-made meditative landscape inspired by the Himalayas, morphed with the utopian aesthetic of Italian avantgarde architecture group SUPERSTUDIO. 

 

For METASENS 02, LAUGESEN launches a new concept, disrupting the traditions of physical fashion presentation. The PHYGITALevent launches an immersive AR filter hybrid of an art piece and a fashion catwalk, developed in collaboration with the creative teams behind immersive Augmented Reality AR experiences, STYLE PROTOCOL and VZNZ. The audience can experience augmented reality garment sculptures in a physical space, accessed through their mobile phones, that will also be launched as a global digital community competition.

 

The immersive phygital art/fashion event will also showcase a new immersive 3-room digital space gallery, continuing LAUGESEN’s collaboration with VIRTUAL TOUCH, to showcase the new META\SENS 20 TRILOGY capsule collection of reconstructed tailoring and hybrid reconstructed pieces designed with a genderless unifit for all and digital NFT authentication by CREATED_BY.

 

The immersive gallery spaces and the PHYGITAL event are completed with bespoke sound design by Gustave Robic. A virtual glitch film by film editor Maxim Young and gallery installation experience will be shared digitally on the LONDON FASHION WEEK website. A worldwide audience, invited by the METAVERSE FASHION COUNCIL, can experience the event wherever they are. 

 

The PHYGITAL ART/FASHION Event is hosted in the newly regenerated architecture of THE ROWE developed by FRASERS GROUP and BAM CONSTRUCT UK; that was also the setting for the INRECON/SOLARIS film shot in collaboration with photographer Jean Francois Carly and Film Editor Maxim Young during the pandemic. The meditative post-industrial open-plan space with a 360-degree view of London Skyline in reconstruction allows the invited audience to experience the digital metaverse fashion and AR installation in conjunction with a physical art installation collaboration with artist ERIKA TROTZIG and a meditative bespoke sound design by Gustave Robic.

 
The collection features a fine balance between the emotional and conceptual realms is central to the attitudes LAUGESEN experienced and brought forward after two years of introspection due to worldwide lockdowns, determined by a desire to create long-lasting wardrobe solutions with a democratic, genderless fit for all identities.

Alex Hidalgo / Head of Sales / Press /

[email protected] / +49 152 27753954

\ 

Address: Courtyard Passage des Dames de Saint-Chaumond. Street Entrances: 131 bd de Sébastopol and/or 226 rue Saint Denis 75002 Paris . 

 

Creative Director / Jens Laugesen / KONSENS X / @jens_laugesen_official

CD Film Editor / Director / Maxim Young / GORILLA EDITORS / @gorilla_editors

Assistant Film Editor / Caden Steed / GORILLA EDITORS / @gorilla_editors

Creative Director Assistant / Film Editor / Claudia Ramos /

Sound Design / Composition / Gustave Robic /

Head of Sales / PR / MKG / Creative Curation / Alex Hidalgo /

LFW Press / Marketing / Team / Honor cooper hedges / Daniel Armani / Scarlet Lui Lujia /

Design Team / Elton Levi / Anna Malcher / Issy Seo Won Choi / 

LFW Event Producer / Richard Thorn /

Digital Galleries / KC MAN VIRTUAL TOUCH /

 Leather collaboration / AFORCE London /
Knitwear Collaboration / S.N.S. HERNING /
Unisex Jewellery collaboration / Caline Anouti /
Art Collaboration / Erika Trotzig /

The event will also mark the launch of the new METASENS TRILOGY COLLECTIVE, an invited selection of artists formed via the METAVERSE FASHION COUNCIL and MAISON DAO members network to collaborate with LAUGESEN at London Fashion Week. 

Andrea Doering / Berlin / @adoriabc /

Jessica James / Nigeria / @jessicajamesstudio /

Diane Wallinger / Amsterdam / @dnwllngr /

Luis Betancourt / New Mexico / @luisbetancoourt /

Oscar Keene / Melbourne / @Oscar.keene.designs 

Taya Reder / New York  / @studio.taya /

Rahul Verma / NOFORM / Mumbai / @noform.io /

Giancarlo Pazzanese / Amsterdam / @gianpazza /

Joel Quadri / @joel_qadri /

 

 

THE ROWE / https://therowe.london

THE ROWE is a new architecturally designed office space in Whitechapel with outside space on every floor and a large-scale public art installation by leading artist YINKA ILORI.

 

With thanks to the architects and  team behind at

FRASERS PROPERTY UK 

BAM CONSTRUCTIONS UK

 

JENS LAUGESEN / is an award-winning, experienced fashion designer / creative director / video artist with a strong conceptual profile. Initially trained in Haute Couture craftsmanship at CHAMBRE SYNDICALE DE LA COUTURE PARISIENNE, he holds two master's degrees in fashion management from INSTITUT FRANCAIS DE LA MODE in Paris and MA in Womenswear from UAL CENTRAL SAINT MARTINS in London. After launching the eponymous brand in London Fashion Week, he went on to win multiple awards, including the FASHION EAST, BRITISH FASHION COUNCIL NEW GEN and FASHION FORWARD award in London Fashion Week, Designer of the year in Denmark and the coveted LVMH Fashion Group Prize at the ANDAM Award in Paris as the first UK based designer. His conceptual designs were scouted by Rei Kawabuko for Doverstreet Market and selected by Anna Piaggi for the V&A retrospective exhibition. His work is also featured in the permanent collections of FIT Museum, New York, V&A London, MAD Musée des Arts Décoratifs Paris and DESIGN MUSEUM DENMARK in Copenhagen. He has collaborated with international luxury and RTW brands such as CALVIN KLEIN, J. MENDEL, LG CORP AND NET-A-PORTER YOOX as a design consultant. Known for his visionary hybrid design thinking and the love for the conceptual glitch, he is recognised as a pioneer in fashion film since collaborating with Nick Knight for the FAITH IN CHAOS film in 2004 and has since been a contributor for SHOWstudio.  Since 2018 he has re-launched his eponymous brand on a conceptual image level with ongoing support from the DANISH ARTS FOUNDATION resulting in two new design trilogies and yearly fashion films showcased in fashion weeks and film festivals in London, Paris, Copenhagen, Tokyo, Seoul, New York and Los Angeles. As creative director for ARTSTHREAD, he launched, at the outbreak of the pandemic, the first ever GLOBAL DESIGN GRADUATE SHOW for all postgraduates in art and design in partnership with i-D / VICE Media and GUCCI. Most recently, he has as also founded KONSENS X advisory collective, bringing strategic design thinking and holistic digital solutions to clients in the luxury and design industry.

 www.jenslaugesendesign.com   /    www.laugesen.xyz  /

 

2018 / 19 / 20 / 21 / 22 / DANISH ARTS FOUNDATION / STATENS KUNSTFOND / 
2018 / 19 / IDA AWARDS FASHION DESIGNER OF THE YEAR / 
2007 / 08 / BFC X WESTFIELD FASHION FORWARD /
2006 / ANDAM X LVMH X L'OREAL AWARD /
2006 / DTB DANISH TEXTILE FEDERATION BURSARY /
2005 / CSM DESIGNER IN RESIDENCE /
2003 / 04 / BFC X TOPSHOP NEW GENERATION /
2002 / FASHION EAST AWARD /