Lakes

Introducing Lakes, the new label by Canadian-born, UK-based fashion designer and art director Jean-Loup Leblanc Roy. Named for the 31,732 freshwater bodies of water that pepper Canada’s territory, Lakes offers a filtered, future-minded perspective on menswear. Born of its founder’s desire to pursue a more instinctive, rational approach to fashion creation, Lakes draws upon the abstract simplicity of early computer graphics, a sombre, rural Americana, classic tailored silhouettes, and the precise functionality of vintage workwear garments.

5% of all revenues will be donated to charities committed to freshwater conservation in both Canada and The UK. This is just one example of Lakes’ commitment to pursuing a more responsible approach to fashion design, others being the exclusive use of sustainable or repurposed fabrics, the focus on custom orders, and the importance placed on modularity. Another is the label’s choice to stand aside from the exhaustive, bi-seasonal pace of the mainstream fashion industry - instead, the label will release new work on an organic project basis, proposing new ideas as and when the cultural climate feels right.