KENT&CURWEN

KENT&CURWEN aims to capture the subversion and eccentricity of great British style: a spirit of dressing that can be adopted by a global community.

 

The brand first opened its doors in London, in 1926. It began as a maker of club and college ties for Oxford and Cambridge universities, helping to fashion a classic ideal of British collegiate style.

 

Before long, the brand was creating sports kits for rowers at Henley, rugby players at Eton, and cricketers just about everywhere. It made clothing for students and royals, boxing clubs and banks alike. 

 

The world caught on. KENT&CURWEN became the official outfitter of the Hollywood Cricket Club, (which included actors Errol Flynn and Boris Karloff as members), and was favoured by the British royal family throughout the 20th Century. Diana, Princess of Wales – who used clothing to define her own sense of British style – was a customer. 

 

Today, under its Chief Creative Officer Daniel Kearns, KENT&CURWEN stands for a modern, playful, and expressive version of Britishness: tailoring, sportswear, and fashion, brought together in unexpected combinations.

 

The Three Lions emblem, which was inspired by the Kent family crest, is the brand’s most recognisable symbol, universally associated with British sports.

 

Eric Kent and Dorothy Curwen founded the brand together as a creative partnership. In that spirit, today’s iteration of the brand is a genderless wardrobe, intended to be shared and borrowed: a very British kind of tradition.