KEBURIA

KEBURIA is a womenswear and accessories label designed and handcrafted in Tbilisi, Georgia. The self-taught designer founded his fun-loving eponymous label in 2015. 

Over the years, the brand has evolved into a visual and thematic overload of the modern feminine, with a playful attitude towards exaggerated shapes, colours, and styles. 

George Keburia is widely considered as one of the pioneers of the local fashion scene and managed to quickly make it to the top of the Georgian fashion. The designer has made a good use of the spotlight. Growing up and starting his career in turbulent Georgia, he has brought through his designs a multitude of socio-political issues to the fore, among them addressing homophobia and aftermath of the 90s civil war. 

Collections of KEBURIA represent a modern interpretation of femininity with exaggerated forms, flowy silhouettes and synthesis of heavy and light fabrics. Sculpturally tailored pieces are rooted in classic elegance with a vintage vibe, while still subversive enough to look cutting- edge. 

Mixing masculine elements and feminine classiness, with voluminous lines and a minimal design, collections of KEBURIA aim to go beyond the functionality of clothing, offering a sense of fashion escapism. 

The designer’s growing success and fan base is noticeably not limited to the region, as he has been oftentimes featured in magazines like Vogue, W Magazine, Harper’s Bazaar, and i-D, and his pieces have been worn by the likes of Rihanna, Lady Gaga, Solange, Rosalia and Miley Cyrus to name a few.