Modern heirloom gowns rooted in art, resonating deeply with those who seek a garment aligned with conscious values, embodying change and empowerment. Collections harmoniously blend texture, intricacy and an evocative use of fabric. Diaphanous movement and delicate embellishments thread together to embody modern ethereal femininity, highlighting the innate grace of the wearer. Each piece is a labour of love, a vessel to unlock a story - a canvas for symbolic bespoke details through talismanic-inspired embellishments transcending language and lifetimes.
Jo, a soul searcher and storyteller, is the creative mind and founder behind JULITA. A master’s degree graduate from the Royal College of Art with a background in fashion design, Jo connected with the deeply emotive design of bridal wear. Her journey led her to a deep understanding and a need for the conscious creation of slow bridal fashion. JULITA reflects Jo's commitment to crafting garments ethically and with sustainable options, that evolve to be reworn beyond the ceremony. Notably, creations have been handpicked by Rihanna for Interview Magazine’s cover story, and adorned celebrities on revered stages, including the prestigious Brit Awards.
An independent British atelier, crafting artisanal one-offs, made-to-order bridal, bespoke, and more recently, ready-to-wear collections. Traditionally and ethically handmade in London, England, by a small team of female artisans.