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Artful gowns with an avant-garde soul, crafted for reverie. Founded by British Fashion Council-recognised designer and Royal College of Art graduate Jo Kuniewicz, JULITA creates instinctively emotional pieces, each gown approached as wearable art.

Her aesthetic blends ethereal fairy tale, deep romanticism, and editorial artistry. From hand-painted silks to sculptural lace, every piece is handcrafted in her London atelier. JULITA offers a thoughtfully designed, customisable collection - a starting point for personal stories. Her language is texture, drape, and intricate detail, shaped by a reverence for nostalgia.

Accepting only a limited number of bespoke commissions each year, she crafts one-of-a-kind gowns in quiet collaboration with the client - guided by instinct, imbued with meaning, and designed to belong solely to her. A love letter written in fabric. Poetry in motion.



September 2025 - Collaborative Shoot Team
Photographer @thevedrinesphoto
Hair @thehair.co
MUA @sjaniel
BTS Content @joy_by_ash
Model @theresamvrph
Venue @theyards.studio

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Collection

'Dear.' - Photographer @thevedrinesphoto

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Videos

Reimagined at the Tate Mo...
Calla Lillies - an interp...

Reimagined at the Tate Modern - A Focus on Recycling

Calla Lillies - an interplay of shadows and light, where silk softness waltzes with architectural strength.

Press & Buyers

Contact Details

Sales Contact

Jo Kuniewicz-Murray