Founder Arashi Yanagawa did not train as a fashion designer, instead beginning his career as a professional boxer before a love of design led him to found his brand in 2003. Named after the 20th century American heavyweight champion, John Lawrence Sullivan pays homage to a man who embodied traits of strength, personality, and dignity—and who never shied away from a challenge. With a magnetic masculinity at its centre, the brand is today known for its innovation, for taking traditions and reimagining them anew, mixing heritage fabrics with subcultural inspirations. Based in Tokyo and with three standalone stores in Japan and over 60 worldwide stockists, today marks the fourth time John Lawrence Sullivan has shown on the London menswear schedule.