Since 2010 Jayne Pierson has aimed for circularity and transparency through stylistic longevity and a quality over quantity, re-use ethos. Our focus is on creating ethically minded ‘slow’ fashion that celebrates craftsmanship and explores fashion in a socially responsible way. At Jayne Pierson the focus in on commissions and producing truly individual pieces made to client specifications. We create beautifully crafted, high quality garments that uplift and empower the wearer; clothing that will never be thrown away because it will be cherished and looked after. Each Jayne Pierson piece is intended as a garment for life that we will repair if damaged or that we will reconfigure for the owner if their body or needs change. We aim to foster positive, productive relationships with each customer with not only bespoke clothes, but also bespoke experiences tailored to the needs and interests of anyone investing in a Jayne Pierson original.
As a go-to designer for stylists looking for unique pieces, Jayne Pierson specialises in creating performance clothing for musicians, dressing celebrities and clients for events, and producing specially commissioned garments and accessories for photo shoots and films. The bespoke garments from past and present collections are available to order by contacting the label directly. Limited edition, ready-to-wear collections can be developed in collaboration with retailers.
Jayne is somewhat of a polymath, with a background in fashion, performance, music and film. Born in Wales, she grew up in Dallas, Texas, before returning home to embark on a Performing Arts degree. As a singer-songwriter in the nineties, she was signed to EMI in Los Angeles and toured extensively with her band, supporting Jesus Lizard, No Doubt and Hole. This interest in performance encompassed visuals, image making and naturally led to fashion. Jayne embarked on her second degree, this time in Fashion Design, and went on to win the Ecological Design Award at Graduate Fashion Week. Before launching her eponymous label with On|Off at London Fashion Week a decade ago, Jayne worked for Alexander McQueen mainline and Vivienne Westwood Gold Label. Whilst running her label and bringing up her twin daughters, Jayne also completed an MA in Film and a PGCE whilst working as a consultant for Givenchy. She continues to explore ways to fuse fashion, music, film and story-telling with academic research in her PhD studies.