HUISHAN ZHANG hero image
BFC Membership


London based luxury brand HUISHAN ZHANG was launched in 2012. As a Chinese-born, London-based designer, Huishan has mapped out his signature style, finding inspiration and direction through his national identity. Creating a luxurious brand where Eastern heritage meets Western influences, his collections create a romantic, sophisticated and ageless philosophy with feminine details, strong lines and directional design.
Huishan studied at Central Saint Martins College and graduated in 2010. During his studies Zhang was handpicked by Delphine Arnault to spend his 3rd year working in the House of Dior - Paris, working in leather goods and Dior's Haute Couture Atelier.
Since its inception, HUISHAN ZHANG has grown significantly and now has 4 collections per year which are stocked worldwide at stores including Bergdorf Goodman, SKP, Neiman Marcus, Selfridges, Joyce, Harrods, Bloomingdales Dubai and Kuwait and Net-A-Porter amongst others. In 2017 the first Flagship store opened its doors in the heart of Mayfair amidst the bustle of one of London’s International hot spots.
The brand has a loyal VIP following, with recent appearances on Angelica Cheung, Gwyneth Paltrow, Felicity Jones, Naomi Campbell, Gemma Chan, Sienna Miller, Emma Roberts, Fan Bingbing, Naomie Harris, Gigi Hadid, Saorise Ronan, Veronica Chou and Helen Mirren.
Huishan has been named as one of the BOF 500 People Shaping the Global Fashion Industry. In 2014, he was awarded the International Chinese Designer of the Year at the Elle China Style Awards. In 2015, he was a finalist for the LVMH Prize. Huishan was also a recipient of the 2016 BFC Fashion Trust and has been shortlisted for the BFC Vogue Fashion Fund in 2017 and 2018.

In 2019 the label continued to show on schedule during London fashion week in conjunction with a series of exciting international opportunities such as the debut of the XIAN Fashion week, sponsored by the XIAN government where HUISHAN ZHANG was invited to showcase his collection on the catwalk schedule. Later in the year, the GTBANK Lagos invited HUISHAN ZHANG to take part in their fashion weekend catwalk and to host a masterclass alongside a series of top tier influencers and industry business figures.

London's V&A Museum selected his couture ‘Dragon Dress' to become a permanent piece in the T.T. Tsui Gallery – making him the first Chinese contemporary fashion designer to receive this honour.

Show More





Contact Details

Sales Contact

Alessia Pasin

Press Contact

Meryem Comak

Additional Sales

Leonora Beck