Founded in London in 2021 by designer Matthew Hegarty, Hegarty is a luxury fashion brand creating refined ready-to-wear with a particular focus on exceptional outerwear. Now entering its fifth year, the brand has developed from a small collection of considered outerwear into an evolving wardrobe of distinctive, enduring pieces, grounded in craftsmanship, quality and integrity.
Matthew’s approach to design is shaped by an extensive career in fashion photography. For more than a decade, working behind the lens, he observed and photographed designers, collections, models and the way clothing is worn and presented across the international fashion industry. This experience became an education in fashion: developing an instinctive understanding of silhouette, proportion, fabric, construction and the relationship between clothing and the person wearing it. Hegarty emerged from this visual perspective, bringing together the observational nature of photography with a deep appreciation for the discipline of garment making.
The brand is rooted firmly in London and in the traditions of British craftsmanship. Every Hegarty garment is developed through close relationships with carefully selected manufacturers and specialist suppliers, with London craftsmanship at the heart of the collection. Matthew works directly with his makers throughout the design and production process, maintaining a personal and exacting approach to construction, fit and finish. British and English fabrics are selected for their quality, character and longevity, with an emphasis on natural materials and considered production.
Hegarty’s design language is informed by a broad visual vocabulary: English tailoring, military clothing, American denim, Parisian couture and the cinematic wardrobe of the 1940s through to the 1970s as well as 1990's street wear. Equally influential are the quieter observations of everyday life — the way a fabric folds, a garment changes with wear, or an unexpected detail catches the eye. This instinctive way of looking is central to Matthew’s practice, allowing familiar references to be reconsidered through a contemporary lens.
The result is clothing that balances structure with ease and tradition with a modern sensibility. Outerwear remains central to the Hegarty wardrobe, from its signature Pea Coat to the distinctive Hegarty Cloak, alongside tailoring, denim, knitwear accessories and other ready-to-wear pieces. Each garment is designed to be worn repeatedly and to acquire character over time, rather than exist solely within the confines of a single season.
Hegarty approaches luxury through quality rather than excess. The brand is deliberately considered in its production, working in small quantities and prioritising responsible sourcing, skilled manufacturing and longevity. There is a belief that a well-made garment should not simply look beautiful when it is new, but should become more meaningful through years of wear.
Hegarty has been proudly presented as part of London Fashion Week since September 2025, marking a significant step in the brand’s development and its growing international presence. Yet its identity remains closely connected to the city in which it was founded, designed and made.
As Hegarty continues to evolve, the ambition is to build a complete and distinctive ready-to-wear wardrobe — one that reflects Matthew Hegarty’s visual perspective while remaining grounded in the enduring principles that have defined the brand from the beginning: exceptional materials, considered design, skilled craftsmanship and integrity.