HӖRACHA

HӖRACHA is an avant-garde fashion brand founded by Isenkkel and Vella Akhtimer, dedicated to the synthesis of traditional heritage and contemporary design. Drawing inspiration from the rich tapestry of Chuvash folklore, the collective seamlessly merges it with modern aesthetic concepts.  

Each HӖRACHA piece is meticulously handcrafted with bespoke embroidery and carefully considered detailing. By limiting production to one-of-a-kind pieces or small editions, the collective underlines its commitment to exclusivity and high craftsmanship. 

In their work, designers reflect on the role of fashion as a medium for exploring the boundaries between tradition and innovation, and its capacity to create a dialogue between the past and the future.