GINA

GINA | The Legacy of London Craftsmanship

For over 70 years, GINA has been the quiet force behind the world’s most iconic wardrobes. A British heritage footwear house, GINA is unapologetically glamorous, blending precision craftsmanship with modern indulgence. Every design—whether an opulent heel, iconic flat, or statement sandal—embodies bold femininity, confidence, and rarity.

Still sustainably handmade to order in London, each pair is crafted using the finest Italian materials, sourced with a renewed focus on deadstock leathers and by-products, ensuring heritage and responsibility go hand in hand.

GINA has long been the silent signature of cultural pioneers, worn by those who shape the visual language of fashion, music, and film. From Beyoncé to Billie Eilish, Laufey to Rihanna, the brand remains an insider’s choice—defining moments of elegance, excess, and individuality. Whether gracing the red carpet, a private event, or the streets of Paris, GINA is designed for those who command attention without the need for spectacle.

Handcrafted in a quietly industrious corner of North London, GINA stands as one of the last truly independent British footwear houses. Every pair is conceived, cut, and finished by experts whose knowledge is passed through generations. The result? A collection that is at once timeless and daring, sculptural and sensual.

Crafted in small, highly curated editions, each seasonal drop balances innovation and heritage, where past and present meet in striking equilibrium.

Stocked in Harrods, Selfridges, and a selection of the world’s most distinguished retailers, GINA remains dedicated to its founding principles: extraordinary craftsmanship, sensuality in design, and a commitment to creating pieces that transcend trends.

With an unwavering dedication to excellence, GINA continues to define British footwear at its most indulgent and distinctive—where heritage meets innovation, and every detail is a quiet declaration of insouciant taste.