ERDEM

www.erdem.com

ERDEM is an independent house of bold fashion for women and men, based in London. Founded in 2005 by designer Erdem Moralioglu MBE, the brand has forged its own path within the industry. Poetic and rigorous, ageless and timeless, powerful and versatile, Erdem's world is an intriguing interplay of strength and beauty.

In seventeen years, Erdem had established an exuberant language of femininity that transcends fashion to inspire strength and confidence in the women for whom he designs. It is a passionate language that is evocative and eccentric in character, fluently spoken with a beauty that is intense and romantic. In 2021, Erdem debuted his first menswear collection, exploring the interplay of contrasting elements and opposing feelings: pieces are relaxed but highly crafted; elegant and comfortable; formal and romantic.

The house of ERDEM is cultured and erudite, underpinned by a belief in the power and skill of craftmanship. Mind and hand work together to bring imagination to life with precision, artistry and the compelling dexterity of the handmade. Respect for traditional skills is combined with an excitement for innovation, in technique and application.

Erdem is at heart a storyteller. Collections are formed around a narrative, championing heroic women (and now men) at a particular place and a moment in time. Erdem's fashion is dramatic, atmospheric and expressive in the service of emotion: it is not what they wear, but how they feel that matters.