EQUAL ETHEREAL

Curated by Mr. Hu Bing, Ambassador of London Fashion Week, HU BING SELECTS returns in 2025 with the second designer showcase of the year, marking his tenth year in the ambassador role. Guided by his eye for precision, craftsmanship, and modern elegance, Hu Bing personally shapes the line-up, styling, and presentation to highlight designers who balance strong technique with real-world wearability. The staging is intentionally restrained and gallery-like, inviting audiences to look closely and linger.

 

EQUAL ETHEREAL is an aesthetic dialogue shaped by diverse designer houses—balance as its backbone, lightness as its soul.

“EQUAL” speaks to the equal co-existence of distinct design languages: masters of deconstructed line, creators devoted to the truth of fabrics, and designers who tell stories through deliberate negative space. With their individual edges and finesse, they trace the many facets of balance together. “ETHEREAL” is their shared undertone: from disciplined simplicity, each piece seems to breathe with weightless ease, letting poetry become tangible in the everyday.

 

Above all, this is a Hu Bing curation—confident, exacting, and generous to the work—connecting London’s global stage with an Eastern sense of poise, and offering a clear, contemporary platform for designers to be seen at their best.