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Creativity comes as second nature to Sierra Leonean born Emile Vidal Carr. His attention to detail in celebrating the female form through his designs has allowed him to explore and strengthen his capabilities. He has worked in the technical room for Alexander McQueen, Victoria Beckham, Ralph & Russo, Kanye West plus many more.

Starting out at 18 years old, after graduating from the London College of Fashion, Emile designed a range that was stocked by market leaders Topshop, ASOS, and Allders, and in 2008, had the opportunity to showcase a collection as part of New York Fashion Week. Fast forward to decades, and he has become one of London’s most sought-after designers. His brand is one of a few UK labels that set up and own their factory in south London.

Having worked in fashion for 20+ years, Emile has witnessed the evolution of the industry through a multitude of global changes and has always taken the approach to adapt accordingly and support across the board. The year 2020 was a year of change and a new chapter of education through real-life events. We continue to watch the rise of this independently owned and run fashion house, expecting the unexpected.

Emile recently received an award for Outstanding Achievement at the African Fashion Awards 2021 and has just published a book called ‘The Fashion Formula’.

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Emile Vidal Carr