EFTYCHIA

London based brand EFTYCHIA launched in 2018, by Eftychia Karamolegkou, a Central Saint Martins MA graduate.  The brand strives to remove any gender signifiers altogether, by constructing pieces that reflect a new and refreshingly unadorned femininity. The goal is to incorporate facets of classic men's tailoring details and construction, into women's garments for an effortless and timeless look.

EFTYCHIA has been shortlisted for the LVMH prize 2019 and has been showing during London Fashion Week under the support of British Fashion Council, NewGen platform since February 2019. It's being stocked worldwide, including Harvey Nichols, Browns, Ssense to name a few.