Launching in 2016 as a digitally native brand, Dear Frances is a new-luxury fashion label, seeking to redefine classics.
Dear Frances takes an uncomplicated approach, focusing on the quality of materials. Much of the brand’s visual inspiration comes from the world of fine art, architecture and furniture design. Our ethos is of warmth, simplicity and easy elegance. Keeping things simple, paring back the fuss and focusing on fine detail, texture and tone. Dear Frances pieces are designed to be worn time and time again, from day through to night.