HU BING SELECTS is curated by Mr. Hu Bing, the International Ambassador of London Fashion Week. In celebration of the 40th anniversary of London Fashion Week, the distinguished Chinese designer brand CONSISTENCE has been selected to debut its women's collection at the 2024 London Fashion Week.
CONSISTENCE was founded in 2015 in London by two designers and founders, Tien Lu and Fangfang, who graduated from Central Saint Martins and London College of Fashion, respectively. In 2017, they were invited by Mr. Giorgio Armani and the National Chamber of Italian Fashion to participate in the official schedule of Milan Fashion Week with full support. In 2018, they were selected for the Tranoï Paris SS18 Emerging Designer support program. In 2022, their spring/summer collection, "The City of Light," was the closing show of Shanghai Fashion Week, earning them the First Release Impact award. For this London Fashion Week, the two young Chinese designers will present their first-ever women's collection with the theme "Useless but Fabulous," drawing inspiration from hidden, often overlooked elements in garment construction and transforming these aspects through modern design language. This debut will bring their brand's first womenswear show to London this September.