Specialising in knitwear, CHAU•RISING seeks to redefine cashmere for a new generation, utilising bright colours and exaggerated design techniques and reposition this heritage textile for the contemporary market. In-line with the mood of the brand’s target demographic and of the times, CHAU•RISING strongly advocates for sustainable practices and is pro-active in exploring how environmental protection can be furthered and put at the heart of their mission across brand message, product development and design, and manufacturing.