ANNIE’S
Born and raised in England, Annie Doble’s love of fashion began at the age of 14. By 17, buying and selling vintage finds on eBay had grown into her own stall at Spitalfields Market. Soon after, Annie immersed herself further into the world of luxury fashion, working across both London and New York Fashion Weeks before securing a role in the buying department at Calvin Klein in New York City.
Upon returning to London, Annie continued to pursue her passion for sourcing and selling while working in PR and sales, before discovering Ibiza in her early twenties. Falling in love with the island, she built strong local connections and acquired a small store in the heart of Ibiza’s port creating the perfect space to showcase her rare and extensive stock. With just £200 to bring the store to life, Annie set out to realise her dream of owning a boutique. The success of this first shop quickly led to the offer of a larger space, marking the official birth of Annie’s Ibiza as it is known today. Built entirely independently, the brand has since grown into an internationally renowned fashion destination.
Following the success of her boutiques founded on the principles of supporting young and emerging designers alongside sourcing and showcasing rare, collectible vintage pieces, Annie launched her first ready-to-wear collection at London Fashion Week in February 2023, with a runway show at the iconic St Paul’s Cathedral.
In October 2025, Annie reached a major milestone with the opening of her first US flagship store on Mercer Street in New York, cementing the brand’s global expansion and strengthening its presence in the international fashion landscape.
Annie’s designs celebrate the freedom of timeless fashion over fleeting trends, reviving elements of vintage dress that have largely disappeared from the contemporary fashion landscape. Her commitment to sustainability is evident throughout her collections, with each piece produced in limited, exclusive runs a conscious decision to avoid overproduction and reduce waste. The designs are rooted in craftsmanship, featuring couture-level beadwork and stitching, with materials sourced from dead-stock, recycled, or vegan origins.
Upon returning to London, Annie continued to pursue her passion for sourcing and selling while working in PR and sales, before discovering Ibiza in her early twenties. Falling in love with the island, she built strong local connections and acquired a small store in the heart of Ibiza’s port creating the perfect space to showcase her rare and extensive stock. With just £200 to bring the store to life, Annie set out to realise her dream of owning a boutique. The success of this first shop quickly led to the offer of a larger space, marking the official birth of Annie’s Ibiza as it is known today. Built entirely independently, the brand has since grown into an internationally renowned fashion destination.
Following the success of her boutiques founded on the principles of supporting young and emerging designers alongside sourcing and showcasing rare, collectible vintage pieces, Annie launched her first ready-to-wear collection at London Fashion Week in February 2023, with a runway show at the iconic St Paul’s Cathedral.
In October 2025, Annie reached a major milestone with the opening of her first US flagship store on Mercer Street in New York, cementing the brand’s global expansion and strengthening its presence in the international fashion landscape.
Annie’s designs celebrate the freedom of timeless fashion over fleeting trends, reviving elements of vintage dress that have largely disappeared from the contemporary fashion landscape. Her commitment to sustainability is evident throughout her collections, with each piece produced in limited, exclusive runs a conscious decision to avoid overproduction and reduce waste. The designs are rooted in craftsmanship, featuring couture-level beadwork and stitching, with materials sourced from dead-stock, recycled, or vegan origins.
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