ALETTA
Founded by Matt Empringham and Freddy Coomes, the brand draws from a hands-on culture of making.Aletta embraces the amateur, believing that not knowing can lead somewhere new. Historical dress is misread and reworked, not replicated. The process starts with making—not as a means to an end, but as a way of thinking. Traditional techniques sit alongside the makeshift and imperfect. It’s not about high or low craft, but what feels made, characterful, and full of life. Aletta sees making not just as process, but as point of view.
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