ALESSANDRA RICH

Alessandra Rich founded her namesake label in 2010, establishing offices in both London and Milan. From the beginning, her work has been defined by the tension between playful innocence and daring subversion, showcasing the provocative and rebellious facets of modern femininity. Deliberately distancing itself from conventional aesthetics, the brand captures the essence of a self-aware woman, designing for those who see fashion as both language and play.

Made entirely in Italy, the collections are distinguished by refined fabrics such as silk crepe de chine, wool tweed bouclé and Chantilly lace. Romantic details such as lace trimmed collars, puff sleeves, and feminine silhouettes are offset with an ironic edge, resulting in designs that are both elegant and unexpected. 

Alessandra Rich has become a favourite on the red carpet and at social engagements. Her designs are now sold worldwide, and the brand continues to grow internationally while maintaining its core identity rooted in Italian tailoring and London’s creative energy.