Smartworks x Covent Garden

Smartworks x Covent Garden


This September, Covent Garden is partnering with UK charity Smart Works and the British Fashion Council (BFC) to bring every fashion and beauty lover’s dream boutique to 20 Floral Street. The Smart Works x Covent Garden pop-up will stock a selection of the most exciting fashion brands at an exclusive discounted price, with 100% of proceeds going directly to Smart Works. Smart Works is a charity that exists to give unemployed women the confidence they need to reach their full potential ahead of interview, secure employment and achieve financial independence. 

 

The roster of brands being sold within the Smart Works x Covent Garden pop up include Mulberry; Ganni; Rixo, Sisterhood; Frame; Bobbi Brown; By Far; Theory; The Outnet; Elizabeth Scarlett; Baukjen; Rejina Pyo; Young British Designers; Rae Feather; Home of Hai; Really Wild Clothing; Lisou; Seraphina; Dilli Grey; Pink City Prints; Paradise Row London; OMNES; Usisi Sister; Maje; Rainbowwave PR and People Tree. Additional brands Olivia Burton, Tommy Hilfiger, Emporio Armani and Michael Kors will also be available via Covent Garden favourite Bucherer as well as photography house FujiFilm. Bobbi Brown will also be the sole beauty provider at the event with products and demonstrations to take place. 

 

The pieces provided from each brand from their current and recent collections will be available at a mark down of between 50 - 70%. Shoppers who spend over £75 at the pop-up will also be treated to a ‘Smart Works x Covent Garden token of thanks’ which can be exchanged for a complimentary beverage when dining at Lilly’s Café located at 3 Henrietta.  

 

Smart Works has eight centres across the UK where it provides personalised styling sessions as well as one-to-one interview advice. The charity uses the power of the clothes and coaching to empower women to find confidence and reach their full potential ahead of interview. 72% of women who visit Smart Works go on to get a job within a month, and in the last 8 years it has supported over 20,000 women. The charity has previously hosted two pop up stores across the UK.

Location: 20 Floral Street, Covent Garden, WC2E 9DS

Date: Friday 9th September - Sunday 2nd October