Masha Popova Fashion Britain

To mark the launch of our AW26 campaign, Masha Popova will unveil a new series of visuals alongside the launch of our brand-new website. Extending the campaign beyond the digital space, the imagery will take over the streets of London through a two-week fly-posting activation across the city. Bringing the world of AW26 into the public realm, the activation connects Masha Popova’s online presence with London’s physical landscape, creating a city-wide moment around the new season.

Location: 1 East Poultry Avenue, EC1A 9PT
Date: Monday 14th September