Florrie Fashion Britain

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Old jeans? New shoes. Each pair of shoes in our denim collection has been made from a tattered, old, unwearable pair of jeans. The mules in our first season were all made from Florrie's own jeans. After huge success with the denim mules we extended the range to feature two more styles and needed more jeans to make them from. We went out to our audience and had an overwhelming response from people sending in their old trousers from all over the UK which we used to create our denim collection. We make brand new shoes from the otherwise disregarded jeans and no two pairs of shoes is the same.

Dye your bridal shoes and wear them forever. We have collaborated with Loom to offer a dyeing service to all Florrie brides. Our brand was founded on the principle of creating timeless shoes that women would want to wear forever. The bridal collection was no exception. We don't believe a pair of shoes should be worn for one day only. Brides can send us their shoes, choose any colour and we dye them and send them back. Marks and scuffs can be covered and you can wear you shoes again and again

Location: www.florrielondon.com
Date: Thursday 17th - Monday 21st September

Collection

Florrie

Press & Buyers