66°North

66°North collaborates with UK magazine Outlander on a special capsule celebrating 100 years of 66North, and the people, landscape and spirit of Iceland. The campaign is shot in the unique landscapes of Blue Lagoon Iceland, created by Icelandic talent and curated by Outlander magazine. The capsule launches during London Fashion Week at the 66°North Regent St flagship, bringing the restorative experience of Blue Lagoon to London. Guests are invited to experience the collection, explore the Blue Lagoon skincare range, enjoy restorative massages and sample drinks by Malik Acid, served with solid blue ice cubes that naturally transform each drink from light blue to deep blue. The first 40 visitors will receive a special gift bag.

Location: 66°North, 100 Regent Street, London, W1B 5SR
Date: Friday 18th September
Time: 4pm - 8pm