Catch Up | Campaign Film

EIRINN HAYHOW MAGIC MUSHROOMS A/W 21

EIRINN HAYHOW MAGIC MUSHROOMS A/W 21
Magic Mushrooms A/W 21 

High- Vibe Genderless Fashion, Salvaged with Love.

Fascinated by mycology, EIRINN HAYHOW based each garment in this collection on a specific mushroom. Inspired by their colours, shapes and textures as well as their wellbeing properties for humans and our ecosystem. She creates her own natural dyes, from foraging plants and berries, and reusing fruit and vegetable waste. Everything has been made from salvaged cotton and sustainable fibres such as pineapple leather and hemp fibres. ​EIRINN HAYHOW has been inspired by mycologist Paul Stamets, his knowledge of mycelium and his wonderful book ‘Fantastic Fungi’ which unearthed this collection.

All Mushrooms are Magic!

She has created an experimental animation to launch this seasons collection.

Featuring