DANIEL w. FLETCHER

DANIEL w. FLETCHER is a London-based contemporary brand, established in 2015 after Daniel Fletcher graduated from Central Saint Martins.

Originally from the North West of England, Fletcher was nominated for the prestigious LVMH prize in 2017 and has garnered further recognition through several award wins: European Semi-Final of the International Woolmark Prize, 2018, a Future British Award, and has been named Drapers 30 Under 30. In 2020, Fletcher was awarded Breakthrough Designer of The Year by British GQ.

After several outings appearing on the London Fashion Week Men’s schedule, Fletcher took part in Netflix’s ‘Next in Fashion’ reaching the final in the inaugural competition. He also serves as artistic director for Italian heritage label Fiorucci.

Fletcher’s approach remains reflective of contemporary society, looking to British culture, current affairs and social issues. The brand’s focus centers on casual luxury and Fletcher has established a brand DNA that receives seasonal updates, exploring heritage techniques and increasingly embracing sustainable practices. Adapting to the current climate, Fletcher works to a schedule that fits his design and commercial business, pivoting between appearing on schedule and unveiling collections that embrace digital platforms and traditional presentations.