CRISTIANA ALAGNA

Cristiana Alagna is the menswear designer and founder of London and Rome based @apotheke_104.
Apotheke is Greek for Bottega. It is a creative collective, a collaboration amongst creatives: designers, architects, UI/UX developers, film makers, musicians. We do not target age, gender, or nationality. It is about attitude, our aim is to build a conversation with unique individuals who want to tell their own story and share their mindset and way of life. All garments are made with high quality, natural fabrics. This allows each piece to have a longer life-span and to be re-used, moving towards a sustainable approach to luxury.

/ INDIVIDUALS / SS22:

Individuals is about men and women as equals- free to be themselves. Proposing tailoring as a comfortable, effortless option, alongside leisurewear. New garments were mixed with repurposed pieces from previous collections. Ten looks for ten models, each one with a different story to tell. For us @apotheke_104 it is not about products, it is about individuals.

About the designer:

Cristiana graduated with First Class Honours from Ravensbourne University in London specialising in menswear design, 2019. She interned in the menswear design studios of Givenchy in Paris. Subsequently at Ermenegildo Zegna, for the Couture XXX line in Milan. Most recently at HUGO men, Hugo Boss in Stuttgart. Her collection /Error 404/ was showcased at Graduate Fashion Week in June 2019 and was selected in the 'Top 28 of 500 best of' the show. It was displayed at London Fashion Week Men's in the London Milan Show Rooms in January 2020.