Fenwick x Department of Taste

The Fenwick Tastemaker campaign will begin with a truly unique, in-store activation created in collaboration with Bompas & Parr. "The Department of Taste" invites customers to sample Edible Emeralds; jelly-like sweets that sparkle like jewels and taste extraordinary. A free experience for all, Fenwick turns luxury on its head and celebrates the idea that taste is unique to everyone.

Co-Founder, Sam Bompas, shares his thoughts on The Department of Taste: “Edible Emeralds is the sort of creative project you can really gorge on. The project explores the poly-sensorial intersection between flavour, form and light - combining Bompas & Parr’s approach to designing enchanting in-person experiences and developing remarkable F&B products. It has been an absolute joy collaborating with the Fenwick team on this project and we are excited for it to come into fruition. Come take delicate gulps of the trembling Edible Emeralds."

This customer experience will go on tour across all eight Fenwick stores from 12th of September to 16th of October: