Accreditation Criteria

Accreditation is reserved to fashion industry professionals attending the event in a work capacity (press, buyers, influencers, stylists, photographers, broadcasters, sales agents). Criteria to apply can be found below.

Press

Applicants must be commissioned for a publication that is well established in the fashion community and can prove an adequate reach.
Applicants must have proof of recently published work within the past 12 months, online or in print.
Due to the large number of applications, the BFC does not accredit student publications.

Buyers

Applicants must work for a store that is well established in the fashion community, with an e-commerce store AND/OR physical store
Applicants must be able to show a list of stocked brands
If asked for more information, please be prepared to submit one of the following: Photograph of the store, E-commerce links, 2x invoices from designer brands, Company Licence and letter from designer brands

Content Creator / Social Media Influencer

To be accredited as a social media influencer, you must meet one of the criteria below:

Instagram: Fashion-related content with a minimum of 35K followers
YouTube: Average of 50K views per fashion-related video, and a minimum of 60K subscribers
TikTok: A minimum of 100k followers, 30 posts related to fashion in the past year and between 30k-50k average views per video
Website / Blog: Over 15,000 Monthly Unique Visitors – please provide clearly dated statistics from the last three months

Photographer

Accreditation is open for Front of House Access only at the BFC NEWGEN Show Space; no editors, presenters, producers, reporters, runners will be allowed FOH access
As FOH Access is limited at the BFC NEWGEN Show Space, access will be granted on a first come, first serve basis
To apply for access to shows outside of the BFC NEWGEN Show Space, photographers need to contact the designer PRs directly
To apply for backstage access, photographers need to contact the designer PRs directly
Applicants must be catwalk photographers commissioned to shoot for an agency or publication
Please note that the BFC does not accredit freelance photographers
Applicants must be able to submit:
A signed and dated commissioning letter from this season
An agreement to BFC’s Terms & Conditions and Image Usage Rights.
Please submit your documents by inserting a link with the required documentation, using either WeTransfer or Dropbox

Stylists

Applicants must provide proof of recently published work within fashion with credits
Applicants must be able to show a list of relevant fashion clients / proof of employment

Multi-brand Showroom

Applicants must work for a showroom that is well established in the fashion community
Applicants must be able to provide proof of brands that they represent