Catch Up | Campaign Film
Hillier Bartley Keep It Together
For London Fashion Week September 2020, Hillier Bartley are introducing their Tuxedo Paperclip Earring capsule. A long-standing icon of the brand, the range features tuxedo iterations of the HB Classic Pavé, Jumbo Pavé, and Enamel Paperclip Earrings.
To celebrate this launch, Hillier Bartley partnered with Joshua Church and Joseph Kreitem to create a short film entitled ‘Keep it Together’ - a tongue-in-cheek look at Hillier Bartley’s iconic (and much contested) paperclip earring.
It imagines a future in which paperclips have been outlawed, and the attempt of one agent, sent from the future, to retrieve The Paperclip from a secret facility.
Who owns it? We don’t know.
Does it make sense? We don’t care.
At the crucial moment, The Paperclip is lost in a pile of fakes, and our hero is left to find the original in a sea of copies, struggling to Keep it Together...
To celebrate this launch, Hillier Bartley partnered with Joshua Church and Joseph Kreitem to create a short film entitled ‘Keep it Together’ - a tongue-in-cheek look at Hillier Bartley’s iconic (and much contested) paperclip earring.
It imagines a future in which paperclips have been outlawed, and the attempt of one agent, sent from the future, to retrieve The Paperclip from a secret facility.
Who owns it? We don’t know.
Does it make sense? We don’t care.
At the crucial moment, The Paperclip is lost in a pile of fakes, and our hero is left to find the original in a sea of copies, struggling to Keep it Together...
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