TOD’S ACADEMY AND CENTRAL SAINT MARTINS TOGETHER TO SUPPORT THE NEW CREATIVES
EXPLORE THE COLLABORATION
In the awareness that in such a complicated moment the new generation of creatives must be supported and promoted, Tod's announces the collaboration, initiated last July as part of
Tod's Academy, with the prestigious Central Saint Martins - University of the Arts for a special project in which young creativity dialogues with Tod's values and expresses itself in total freedom.
Tod's Academy is a laboratory of ideas based in the Brand’s HQ in the Marche region of Italy. It is conceived as a place for doing and thinking, in which artisans accompany and support students, offering them ways and techniques to materialize ideas. Tod's Academy is the expression of the highest culture of Made in Italy and the excellence of the Group's artisans and is designed with a view to generational continuity, mixed with the modern and personal point of view of each creative.
Thought by Diego Della Valle and coordinated by Fabio Piras, course director of Central St Martins MA Fashion Course, the project will be presented in February, during the next London Fashion Week, through a big digital exhibition.
The protagonists will be 35 young designers, chosen directly and entirely by Central St Martins, who were asked to give their own interpretation of one or more Tod's codes, focusing on the creative process that led to the final proposal. During the process, each student was assigned a fashion master as a mentor. The roster of mentors includes some of the most prestigious international editors, journalists and designers: authoritative personalities whose point of view and knowledge have been of inestimable help and enrichment for the students.
“This is a beautiful project that supports students and at the same time brings unusual and innovative points of view to Tod's. Thanks to all the mentors who have helped us and thanks to Central St. Martins and Fabio Piras for their valuable contribution” says Diego Della Valle.