Ssōne is a contemporary women's fashion apparel and lifestyle brand that is Rooted in Craft and Committed to Conscious Progress.
Ssōne values responsible consumption and manufacturing choices; sourcing organic, recycled and natural materials; engaging small community workers and supporting living wage producers. For the design team, a primary area of research is the innovation of technical fabrications that aim to reduce environmental impact; Ssōne prioritises sustainable, low water washing and natural botanical dye processes that will long outlive seasonal trends. These collections are underpinned by crafsmanship – an approach which revives the artisanal communities who preserve these crafts.
Ssōne shares the fabric origin, product lifecycle and artisanal craft behind each garment. This belief system informs the distinctive aesthetic that runs throughout Ssōne's designs — joyously bringing together romance and utility, seduction and craft, elegance and function.
The founder, Caroline Smithson, has a career that spans 20 years as a fashion designer and creative director. Beginning her career in denim and then moving through high fashion, luxury and couture roles. Caroline has a unique bridge between high-end finishing and commercial necessity. She has held positions at Alexander McQueen, Louis Vuitton, Roksanda, Chloe, Calvin Klein and Levi's.
Caroline operates Ssōne with a small and dedicated team out of the Ssōne flagship store at 17 Chiltern Street – a generative space, community hub and gallery for works of art, design and craft.