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Joana Almagro, a British-Filipina designer based in Zurich, Switzerland, represents an extraordinary tale of reinvention and artistry. From her early career as a registered nurse in the Philippines, Joana made a courageous leap to pursue her true passion for art and design. She followed her creative dreams by studying at the prestigious Manchester School of Art, part of Manchester Metropolitan University in the UK, where she earned her BA in Fashion Design with Honours. Her remarkable talent soon shone brightly: she showcased her work in the NOW 14-18 exhibition at the Manchester Art Gallery, was honored as one of the top 50 student designers at Graduate Fashion Week in 2016, Bilbao International Arts and Fashion finalist and captivated audiences at Las Vegas Swim Week this year. Joana is now deeply honored to have made her debut at London Fashion Week, marking a significant milestone in her career.

Joana Almagro’s Limited Edition Collections are the epitome of a refined fusion between demi-couture elegance and ready-to-wear sophistication. Each creation stands as a testament to her meticulous craftsmanship and unwavering attention to detail. Her designs, crafted for those who appreciate the essence of luxury, are celebrated for their exclusivity and timeless beauty, with each garment being a distinctive work of art.

Her collections feature rare, end-of-the-line fabrics sourced from across the globe, reflecting a strong commitment to sustainability. This approach not only minimizes waste but also infuses each piece with rich cultural narratives. With exceptional tailoring, Joana’s garments offer a bespoke quality that rivals the finest custom-made clothing. From the dazzling sparkle of sequins to the delicate intricacy of lace, her fabric choices are distinguished by their superior quality and unique charm, resulting in garments that are both enduring and beautiful.

In essence, Joana Almagro’s creations transcend the boundaries of fashion, becoming narratives of passion and excellence. Her work elevates personal style with pieces that are both distinctive and refined, embodying a story of sophistication and artistic vision. Joana’s designs now grace the pages of esteemed publications like Harper’s Bazaar, InStyle, L’Officiel, Dani Magazine, Elements, and Philippine Star News, highlighting her profound impact on the fashion world.

#DREAMSAREHANDMADE #JOANAALMAGRO #VERTORREGENERARE

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Spring & Summer 2025 - BECOMING

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Joana Almagro Spring and Summer 2025 Becoming Collection

Joana Almagro Spring and Summer 2025 Becoming Collection

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